Using the power of language in shaping social security reform
A new evidence-based messaging guide launched by Economic Justice Australia in partnership with Common Cause Australia is helping advocates, community workers and policymakers rethink how we talk about social security.
Framing Social Security: Message Guide provides practical tools to support more effective advocacy while avoiding language that can unintentionally reinforce stigma. Drawing on extensive research and interviews, the guide shows how communications can build broader public understanding and support for a fair and accessible social security system.
The resource encourages advocates to centre real experiences, emphasise shared values such as fairness and care, and focus on the role social security plays in providing stability and supporting people through difficult periods.
The guide also responds directly to Recommendation 10.1 of the Robodebt Royal Commission, which called for a shift in the language used to describe social security and the people who rely on it. In her final report, Commissioner Catherine Holmes highlighted the powerful role language plays in shaping public attitudes and called for an end to divisive narratives about people who receive income support.
This new guide is a valuable resource for the community legal sector and others working to improve access to social security. By helping advocates communicate more effectively, it supports broader efforts to challenge stigma and strengthen public understanding of the vital role social security plays in supporting individuals, families and communities.
Download the Framing Social Security: Message Guide |